In addition, consumers must be provided an option to opt out of or unsubscribe from all spam text messages from the company. The text spam they send must contain identification and contact information. Implied consent refers to situations where the consumer provides their mobile phone number through an existing relationship or publicly discloses that information.Ĭompanies have other obligations under CASL. There are two forms of consent: implied and express.Įxpress consent occurs when the consumer explicitly agrees to receive the text messages from the company. Under CASL, companies that wish to send advertisements via text messages must obtain consent from the consumers receiving the message. According to Simple Texting, the goal of the law is to protect Canadians from malware and spam, including text spam, while also supporting the economy. In 2014, Canada enacted Anti-Spam Legislation known as CASL. Whatever the source, the vast majority of Canadian consumers find text spam annoying and, when consumers are on cell phone plans where they pay per message or for data, a waste of resources. The term generally encompasses advertisements sent by text that consumers did not consent to receive however, sometimes companies use gifts or other offers to lure consumers into agreeing to receive text spam.
“Text spam” refers to advertisements sent via text or SMS message to a smart device. Luckily, there are laws in place to protect consumers from text spam.
#CELL PHONE TEXT SPAMMER HOW TO#
Many Canadian consumers inundated with text spam may wonder how to prevent the spam from ever reaching their phones and wasting their time.
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